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William Coleman Bitting (1887-1954) was the son of the Rev. William Coleman Bitting, a Baptist minister, and Anna Mary Biedler. He was an investment broker who specialized in church bonds and was head of the Bitting and Company brokerage firm. He was involved in the 1934 controversy of defaulted bonds by the Women's Home Missionary Society of the Southern California Conference of the Methodist Episcopal Church. Many of the published articles and letters he wrote were distinctly anti-Methodist and strongly against the spending of investors' money on foreign missions. In other Methodist financial matters, Bitting and Company sued White Cross Hospital Association of the Ohio Conference and the St. Louis Methodist Episcopal Annual Conference in 1934.